Wednesday 14 December 2011

Advantages and Disadvantages of Primary and Secondary Market Research.

Primary research (field) is research you conduct yourself or hire somebody else to do it.
Secondary (desk) research is research that has already been founded, you use other sources.

Advantage/Disadvantage of Primary:
You get all the information by yourself and you could get all the right information, very reliable and up to date. However it is bad because it takes more time.

Advantage/Disadvantage of Secondary:
It is already conducted so yOu save a lot of time; but it could be outdated, couldn't be specific and not always reliable.

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